Best Marketing Textbooks
Currently, the best marketing textbook is the Marketing Strategy: Based on First Principles and Data Analytics. Wiki researchers have been writing reviews of the latest marketing textbooks since 2017. Best quote: 'The new marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the distinctive characteristics of services--their invisibility.
Best Digital Marketing Textbooks
Last updated: July 2018 Before we go any further, make sure you’ve read our free report. Here are some other fantastic internet marketing books and resources for small businesses and entrepreneurs. To keep the integrity of this list, we recommend only things that we understand well and that we recommend to our clients. So this is not one of those cynically compiled book lists, where the author just does a Google search and then publishes the results. (By the way, we don’t profit from any of these recommendations.) Ten “must-have” (in our opinion) books for online marketing. By Avinash Kaushik Avinash is one of the world’s leading web analytics gurus.
We met him at Google’s headquarters, where he spends a lot of time working with the Google Analytics team. Analytics can be a dry subject, and Avinash is great at focusing on how to use it as a practical tool for optimizing a business.